Meet Nasha
At the heart of NMDInc is a little extra magic that's fueled by the company’s namesake, Nasha-Monique Douglas. From humble beginnings at RETV, to her early days launching the Digicel brand in the British Virgin Islands and streamlining operations as the COO of Mystique Integrated to aid in its five-year growth strategy, Nasha-Monique has run the gamut when it comes to providing marketing solutions and business strategies.
She spent two decades creating, building, and repositioning some of the world’s most iconic brands, before heading out on her own to launch NMD Inc.
Her personal brand voice is fierce, to say the least, and the work she has delivered to elevate brands during her professional career has rung out loudly across the country and the globe.
The Extra Fairy Dust
A History of Success
We’re taking more than 20 years of experience and knowledge and making it accessible to support your in-house marketing team with innovative strategies and effective tactics. Here are some of the success stories from our founder and Managing Director:
2004
2005
2006
2009
2011
2014
2016
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2020
2022
Launching a Media House
Between 2004 and 2005, Nasha-Monique Douglas served as the Operations Manager for RETV, and under her leadership, the media house launched the JNN (Jamaica News Network) brand. This was an invaluable experience, learning the media landscape, developing connections and executing a revenue-driving campaigns.
Bringing Jamaica to the Tri-State Area
NMD’s experience includes event executions on an international scale, such as working with Link Up Media to execute marquis Reggae events in New York City.
Driving Revenue Through Commercial Experiences
For every company, there’s a bottom line and marketing is a key revenue driver - but there’s a science and skill to it. In 2006, Nasha was the Marketing Executive at Digicel Jamaica, designing and executing creative commercial experiences. This included rolling out the Mega Mini Giveaway in all 14 parishes to drive revenue. Plus many more commercial initiatives leveraging Jamaican music and sporting star power to activate the brand in a way that captured the hearts and minds of Jamaican consumers.
Rebranding to Connect with Jamaica
Rebranding is always a monumental task (and sometimes a risk), especially for an established brand. That’s why strategic marketing is important. When Flow launched a national rebrand, NMD was on the scene as the Brand Marketing Manager, successfully launching the refreshed brand and the B2B services - Columbus Business Solutions.
Getting Back to Growth
Consumer experiences not only elevate your brand but drive growth. When Nasha took on the Heineken portfolio as Brand Manager in 2011, growth was the raison d’etre. This was driven through unique brand and trade experiences which led to the premiumisation and differentiation of the brand. One of the highlight experiences would have to be Heineken Inspire, bringing consumers to the train tracks of downtown Kingston and creating a first-of-its-kind unforgettable brand experience. It ignited the creative community and continued over the course of 3 years to offer local artists in film, fashion, music and visual arts a platform to compete, gain recognition and win an opportunity to kick-start their careers - all while driving sales and growing market share for the Heineken brand.
Rejuvenating A Lifestyle Brand With CSR
Sewing the thread between community activism and your corporate image, in a way that's not 'self-serving', can be a difficult task. However, it can also lift your brand’s image. When Nasha took on the Johnnie Walker Charity Golf Classic, she seamlessly rejuvenated the brand image of Johnnie Walker while delivering a meaningful charitable execution that attracted internationally renowned golfers. The project drove awareness and raised funds for the D&G Foundation’s Bar Academy which serves at-risk young adults.
Managing a Great Jamaican Brand
In her role as Senior Brand Manager, Nasha oversaw the global marketing strategy for Red Stripe and Heineken’s international brand portfolio. One of the major activations she oversaw was the rollout of a global campaign and competition in key global markets across North America, Europe, Asia and the wider Caribbean region. The campaign drove sales and engagement across Red Stripe’s trade programs and social platforms respectively to bring the Great Jamaican Beer to life on a global scale and deliver YOY growth for the product portfolio.
An Eye for Growth
We offer much more than marketing plans. Our experience in business development and strategic planning is key to our service offerings. As COO of Mystique Integrated, Nasha-Monique designed and streamlined business operations in line with the company’s five-year growth strategy.
Navigating a Pandemic while Reenergising a Brand
Over time, all brands need an infusion of energy to keep them relevant and drive growth. This was the case when Nasha-Monique returned to Digicel in 2020 and spearheaded the brand strategy for the company's revenue centres. This included bringing on new and relatable brand ambassadors and developing the “Made in Jamaica” brand positioning which drove sentiment and affinity for the company’s 20th Anniversary, and later the country’s Jamaica 60 Independence celebrations.
Launch NMDInc
As the in-house Marketing Consultant, Nasha supported the launch of Start Up ECHE Limited in 2022 with a unique B2B market positioning which leveraged strategic communications and a direct selling approach. Since inception our mission has been to provide private and public sector organisations with a wide range of services ranging from commercial audits and assessments to marketing strategy formulation, talent development, recruitment, and marketing execution.
